This case highlights how Supivaa uses AI-driven tools to address one of the core constraints facing women-led SMEs (WSMEs): lack of access to finance. The model centres on generating alternative credit profiles using non-traditional data, enabling financial institutions to better assess risk for underserved entrepreneurs. Alongside this, Supivaa provides capacity-building support to help WSMEs become investment-ready. The combined approach—data-driven credit assessment plus advisory—aims to close persistent gender financing gaps while improving business performance and scalability