Shining the Spotlight – Gender-Lens Investments Enable Women Entrepreneurs to Thrive in Pakistan

This case study profiles Sarmayacar Ventures, one of Pakistan’s first early stage venture funds, which primarily invests in tech-enabled businesses. The fund has a portfolio of seven diverse companies and a strong interest in sourcing and developing investments in women-led companies. Blended financing, from IFC and We-Fi, supported Sarmayacar to invest with a gender lens. Now, Sarmayacar has gender-related goals to actively source and develop investments in women-led companies. This partnership aims to demonstrate the viability of investments in women-led tech start-ups in Pakistan. We-Fi has enabled the de-risking of entrepreneurial financing for women entrepreneurs and Sarmayacar benefits from this increased support by being able to access a larger investment-ready pipeline of women-led opportunities.

Additional Info

Field Value
Author ifc
Last Updated April 22, 2026, 23:00 (UTC)
Created April 22, 2026, 23:00 (UTC)