GSEARCH Case Study: INSOTEC - Gender-focused Marketing

This case study examines a gender-focused marketing campaign by INSOTEC, an Ecuadorian microfinance institution, to promote a medical and dental assistance product among its women clients. The campaign, a collaboration with AlphaMundi Foundation and Value for Women, aimed to increase awareness and uptake of this non-financial product, as a previous study showed low utilization despite it being included with credit.