MEDA's learning brief outlines the processes taken by the Jordan Valley Links (JVL) project in implementing the Gender Equality Mainstreaming (GEM) Framework for Business Growth with two private sector partners: RZ/ Al Hadaf International Company for Importing and Industry and GreenTech Company for Renewable Energy and Energy Efficiency. This paper documents the steps undertaken with these two companies over 18 months and the lessons learned during this process. It also includes recommendations for implementers (such as NGOs like MEDA and business development services providers) as well as general recommendations for the private sector.