Addressing Gender Norms to Increase Financial Inclusion: Designing for Impact

This Technical Guide from CGAP advocates for funders to use the market system development approach and proactively take gender norms into account when working to increase women’s financial inclusion. Using this approach can help funders and their partners understand where in the market system barriers exist as a result of gender norms, who the various system actors are that can either influence or restrict change, and what can be done to encourage them to challenge these norms.